In a statement, the company thanked its customers for showing "enormous love" for what they took to calling a "fundraiser for the earth" and said all Black Friday profits would benefit hundreds of "underfunded and under the radar" grassroots environmental organizations around the globe "working on the front lines to protect our air, water and soil for future generations.Īccording to company spokeswoman Corley Kenna, the idea for the fundraiser was the result of an internal brainstorming meeting following the outcome of the United States presidential election. The company made huge headlines in November 2016, for instance, after it generated a "record-breaking" $10 million in Black Friday sales––five times the amount it had initially projected––and announced it would donate every cent of those profits to nonprofits focused on protecting and saving the environment. Patagonia is known for sticking to its principles. Patagonia is one of the only moral companies left in the U.S., that actually takes action rather than ju… - Eric Gross Gross)
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